KFC gives Colonel Sanders the clean shaven look for Movember

There has been a lot going on this year, so you might have forgotten the annual Movember movement, where men grow moustaches to raise money or awareness for health issues like testicular and prostate cancer.

Well, the European KFC and Pringles have decided to let Colonel Sanders and Mr P get in on the act. So they shaved them.

KFC has partnered with creative agency Sid Lee Paris to replace the bearded Colonel Sanders icon with a clean-shaven version on its packaging and advertising throughout November and is inviting the restaurants’ fans to be part of the Movember initiative. The colonel’s moustache was shaved on day one and will grow out over the next few days.

For Mr P, this is the first time he has gone moustache-less since Pringles was launched in 1968. Creative agency We Are Social gave him the makeover as part of the brand’s year-long partnership with Movember.

Movember is a moustache-growing charity event that raises funds and awareness for men’s health, including prostate and testicular cancers. Men are encouraged to clean-shave their faces, then let their moustache take the spotlight for the whole month.

According to the official website of the Movember Foundation, the initiative has funded more than 1 200 men’s health projects worldwide in 15 years. It predicted that by 2030, Movember will reduce the number of men dying prematurely by 25%. Movember started in 2003 and has inspired support from over 5 million people.

In 2017, Burger King also jumped at the opportunity to show support for the movement by shaving off The King’s moustache. Named Movember King, the mascot encouraged consumers to participate in the “kingstache challenge” and raise awareness for men’s health by growing their own “epic stache” and sharing it on social media.